Social responsibility with Linus: when the challenge is one problema real da empresa
The manufacturer of Brazil's first vegan sandal brought an internal challenge into the classroom: 55 young people, 10 meetings, prototypes, and a final pitch to the company.
Linus, a primeira sandália vegana do Brasil
Linus is a pioneer in producing Brazil's first vegan sandal. The company partnered with AFESU to reinforce its commitment to sustainability while supporting the development of young talents. Somai, an AFESU partner for over four years, led the project's execution.
Um problema de negócio na mesa das alunas
Corporate social responsibility programs often turn into lectures and photo ops. Linus wanted the opposite: they put a real business problem on the table for the students.
The challenge proposed to the AFESU students was to develop effective and sustainable solutions for cleaning Linus's vegan sandals, with room for topics related to the brand's universe: pets, sports, and outdoor living.
Two classes from the Veleiros unit participated: Basic Technology, with 27 young people, and Applied Technology Management, with 28.
Dez encontros, do problema à banca
Ten two-and-a-half-hour meetings, totaling 25 hours, with a project methodology from problem to pitch:
Acolhida e cultura maker
Project presentation, agreements, and icebreaker dynamics.
Modelagem
3D modeling platform, 3D printer, and laser cutting.
O problema
Presentation of Linus, the real challenge, and team division.
Design thinking
Survey and selection of solutions, sketching, and materials list.
Protótipo
First version, revision, and material research.
Protótipo
Continuity, testing, and improvements.
Protótipo
New round of tests and adjustments.
Pitch
Building the narrative and slides, with prototype improvements.
Pitch
Refinement of the presentation and the product.
Banca final
Presentation of the prototypes.
Solution for a real-world problem that truly exists
Three institutions involved — Linus, AFESU, and Somai — and 55 young people producing solutions for a problem that truly exists in the supply chain of a real product.
The final evaluation was answered by 48 participants: 93.8% of the responses (45 out of 48) concentrated on the top two scores of the scale in the evaluation of the classes. Among the preferred contents were 3D modeling in Tinkercad, prototype creation, and the pitch.
"I loved it, I'm very happy. The winners truly deserved it."
Student from the Applied Technology Management course, Veleiros unit"It was very difficult at first, but I am very happy and proud of myself. Thank you for believing in us, students."
Student from the Applied Technology Management course, Veleiros unitCSR with substance
CSR with Substance
The social investment generated learning for the young women and potential intellectual property for the brand.
Short cycle, concrete result
25 hours from briefing to final presentation.
True metric
Evaluation answered by participants, not just attendance count.
Replicable model
Any company with a real product, packaging, logistics, or disposal problem can run the same design.
Technology integrated into education since 1990
In the market since 1990, Somai specializes in integrating new technologies into education. Technical-pedagogical excellence is supported by a multidisciplinary team of pedagogues, teachers, psychologists, graphic designers, administrators, programmers, and technicians, who work to deliver high-impact educational technology solutions.
More than 35 years, 2,500 schools served, 25,000 educators involved, and 2.1 million students impacted.
What Somai implemented
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